The Mobile World Congress (MWC) is one of the most anticipated events of the telco industry’s year. For professionals and businesses, it offers an unparalleled opportunity to network, showcase innovations, and stay ahead of industry trends. However, with thousands of attendees, packed schedules, and countless exhibitors, preparation is key to making the most of MWC 2025. Here’s your step-by-step guide to setting yourself up for success.
Step 1: Set Clear Goals
Before making any plans, define what success at MWC looks like for you or your team. Are you there to scout partnerships, generate leads, network, promote a new product, or simply to learn? Once you’ve established your objectives, break them down into measurable targets. For example:
- “Meet with five potential partners.”
- “Attend three keynotes on emerging mobile technology.”
- “Generate 30 new leads for our product.”
Setting clear goals should guide your decisions on everything from which sessions to attend to who you should network with. Use your goals to prioritise your activities and make the best use of the little time you have at the event. If you are attending as part of a team, make your team goals first and then break them down into individual goals for each team member. Not every member will be working towards all of the team goals. By dividing the goals up it makes a more efficient use of time and divides tasks, so everyone knows where they need to focus their efforts. By working together, everyone will have their part to play to achieve the collective goals.
Step 2: Research the Event Schedule
MWC isn’t just big, it’s massive. Set over multiple halls with thousands of attendees and exhibitors, it is difficult to know where to begin. Start by reviewing the agenda in advance. Look out for:
- Keynotes and panels featuring industry leaders.
- Workshops and smaller sessions that align with your interests.
- Exhibitor lists to identify booths you want to visit.
- Networking events where you can meet like-minded professionals.
Once you’ve narrowed down must-attend sessions, build a draft schedule. But don’t book every minute, leave room for spontaneity and impromptu meetings. If you have other colleagues attending, try not to all attend the same sessions. If you divide sessions between each other, you can feedback on what was said. The gaps in your schedule are your time to explore the halls to network and discover companies you might not have heard of before.
Pro Tip: Download the official MWC app to plan your days, set reminders, and track session updates.
Step 3: Prepare for Networking
MWC is a networking goldmine but only if you approach it strategically. Here’s how:
- Update Your LinkedIn Profile – Make it clear who you are and what you do. It’s a good idea to post that you are attending the event and pin it to the top of your profile.
- Reach Out Beforehand – Use LinkedIn or the MWC app to schedule meetups with attendees, clients, or prospects.
- Practice Your Elevator Pitch – Sum up your business, product, or service in 30 seconds.
- Bring Business Cards – Physical cards still matter! Digital alternatives like QR code links are a bonus and the MWC lanyards also allow you to scan other attendees’ details, so you know who you’ve spoken to.
- Take a notepad/notes on your phone – It is important to note down any conversations you have so you can follow up after. Also keep a note of any insights you have gained from keynotes/seminars so you can share with other team members.
When networking don’t just focus on quantity. Build meaningful connections by asking genuine questions and showing interest.
Step 4: Promote Your MWC Attendance
Get the word out about your MWC attendance as both an individual and company. Focus on:
- Social Media – Create engaging posts, share updates, and use targeted ads to reach your audience and reach out on LinkedIn.
- Email Campaigns – Send personalised invitations and reminders to your mailing list.
Step 5: Maximise Your Time at the Event
Once you’re at MWC, it’s easy to get overwhelmed. Here’s how to stay focused and productive so you can meet those goals:
Prioritise Key Sessions
Stick to your objectives. If a session isn’t essential, use that time for other goals, like visiting booths or networking. You might even suggest someone else should attend if they have more time available to do so. It’s much better to divide and conquer.
Use Downtime Wisely
Take advantage of quiet times to recharge and organise your thoughts. A quick reflection session after each day will help you identify key takeaways.
Stay Flexible
Be ready to adjust your plans as unexpected opportunities arise. If you meet a valuable new contact or hear about an intriguing workshop, go for it.
Stay Energised
Long days and endless walking can be exhausting. Keep a reusable water bottle, portable snacks, and comfortable shoes on hand. It’s also a good idea to step outside for fresh air when you need a break which are available between all of the halls.
Step 6: Pack Smart
MWC is a busy event, so packing the right essentials will keep you prepared.
- Business Cards – Networking is key, so bring plenty to share and more than you think.
- Comfortable Shoes – You’ll be on your feet all day, so prioritise comfort.
- Tech Gear – Don’t forget chargers, adapters, and a power bank to stay connected.
By packing strategically, you’ll ensure a smooth and productive time at MWC.
Step 7: Post-Event Follow-Up
Your work doesn’t end when the conference does. After MWC 2025, it’s all about turning your experience into actionable results. Here’s what to do:
Organise Your Notes and Insights
Review the sessions and keynotes you attended. What stood out? What trends could impact your business? Share takeaways with your team in a concise post-event report.
Follow Up With Contacts
Reach out to people you met at the event while the connection is fresh. A personalised LinkedIn message or email referencing your conversation can go a long way.
Apply What You Learned
Think about how the ideas and strategies you picked up at MWC might translate into your business. For example:
- Could a new technology enhance your product offering?
- Is there a partnership worth pursuing?
Evaluate Your ROI
Finally, review your goals and assess how well you met them. Use this to inform your approach for future events.
Final Thoughts
Planning for MWC 2025 doesn’t have to be daunting. By preparing strategically and staying focused on your goals, you can maximise your time, build valuable connections, and uncover new growth opportunities. Whether you’re an exhibitor, a startup looking for visibility, or a professional hungry for insights, these steps will set you up for a productive and rewarding experience.
